Decisive or Impulsive?

In an open-source, Elance world how much diligence should one conduct prior to pulling the trigger on prototyping?

We’re in the process of developing our primary application and we’ve uncovered what could be a lucrative way to engage customers while we continue developing it. Due to other time constraints we’re in a hurry to sign up lead users and beginning the engagement process what’s more this microapplication comprised mostly of open source components and plug-ins could be built in 5-10 dev days. Clearly you can’t run out and build something every time you think “hey, what about x” but sometimes you should. Where do you draw the?

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